Rollout! New Food Products of November 2025
‘Stranger Things’ Waffles
Kellanova is bringing breakfast to another dimension with a new waffle inspired by Netflix’s Stranger Things. Just in time for the fifth and final season, fans can enjoy Eggo Stranger Things Strawberry Waffles, its first strawberry red waffle made with colors from natural sources. The limited-edition packs have a suggested retail price of $3.59 for a 10-count box, and will be merchandised next to the returning limited-edition packs of Stranger Things Homestyle Waffles.
Building on last year’s popular debut of Eggo Protein Waffles, the brand is adding a buttermilk vanilla flavor, joining chocolate chip brownie and strawberry. It’s also introducing Protein Waffles in blueberry and vanilla flavors. Eggo Protein Waffles and Pancakes deliver an excellent source of high-quality, complete protein, meaning they contain all the essential amino acids your body needs. They have a suggested retail price of $5.99 for a 10-pack of waffles or a 12-pack of pancakes.
Restaurant-Inspired Kettle Chips
PepsiCo Canada is growing its Miss Vickie’s brand with the Ristoranti Series. This limited-edition line of kettle cooked potato chips was inspired by signature dishes from three of the country’s beloved restaurants.
The brand collaborated with Pizzeria Badiali in Queen West, Toronto, to create Vodka Sauce Pizza chips, which tastes like creamy tomato sauce, cheese and oregano with hints of woodfire-baked pizza crust. Ask for Luigi, a Railtown, Vancouver, hotspot, is the inspiration for the Cacio e Pepe chips. The flavor balances sharp, creamy cheese and black pepper, resembling the classic pasta dish. Last, Spicy Pepperoncini & Focaccia chips are an adaptation of Focaccia Maison from Nora Gray’s in Griffintown, Montreal. The chip delivers flavors of spicy pepperoncini, tangy sweet onion and notes of sourdough focaccia.
To ensure authenticity, the brand’s research & development and culinary teams collaborated with these renowned restaurants, conducting in-depth tastings and carefully analyzing each dish’s signature flavor and seasoning notes. PepsiCo chefs developed and refined the seasoning blends, testing various iterations to deliver a true-to-dish taste experience.
Freeze-Dried Instant Soups
Long Weekend premium instant soups were inspired by the popularity of freeze-dried soup in Japan. The product line is being rolled out by the West Coast Food & Lifestyle Group of Sumitomo Corporation of Americas, based in New York City. Made in the U.S., the soups come in four flavors and have a suggested retail price of $4.99.
Each soup has unique nutrient content claims. Carrot Ginger, a zesty blend of carrots and ginger with a pop of citrus, touts the fact that it provides 4g of fiber per serving. Minestrone is loaded with tomatoes, white beans, carrots and ditalini pasta. This vegan soup delivers 20% of the RDA for dietary fiber, plus 10% iron, 10% potassium and 6% protein.
Thai Coconut Curry, which is a creamy coconut blend made with chickpeas, red pepper and kale, delivers 5g of protein and 10% of the RDA of iron per serving. Tomato Bisque is described as a silken symphony of tangy, ripe tomatoes, fresh basil and roasted garlic. One serving provides 15% of the RDA of both iron and potassium. Additional flavors are planned for 2026. All of the soups are gluten free, contain no added sugars and are made without artificial preservatives, colors or flavors.
Better-for-You PB&J
J.M. Smucker Co. is giving a healthful spin to Uncrustables Sandwiches, the brand known for its iconic frozen creamy peanut butter and jelly sandwiches. New Higher Protein PB&Js come in two varieties: Bright-Eyed Berry (with strawberry jam) and Up & Apple Sandwich (with apple cinnamon jelly). Each sandwich delivers 12g of protein, making them the highest protein offering in the Uncrustables portfolio and across widely distributed PB&Js, according to the company.
In addition to the protein boost, these new offerings feature more fiber and whole grains, supporting a more balanced start to the day without compromising on taste or convenience. The sandwiches are individually wrapped, with an eight-count box having a suggested retail price of $10.50. These new additions join the brand’s existing lineup of grape, strawberry, honey, raspberry, chocolate hazelnut, reduced-sugar grape and reduced-sugar strawberry.
Simply Crafted Oat Beverages
Dairy co-operative Organic Valley has expanded its oat beverage portfolio with the launch of Organic Valley Oat Beverages. Made with organic oats sourced from the cooperative’s family farms, the new drink comes in original and creamy varieties.
Original is crafted with three ingredients: organic oats, water and a touch of salt. For those seeking a richer texture, the Creamy variety blends in organic medium-chain triglyceride (MCT) oil. This enhances the creaminess as well as the frothiness, making it an ideal addition to lattes and specialty drinks.
“From our research, we know that many of our consumers are reaching for both dairy and plant-based beverages and looking for options that are free from gums and seed oils,” says Laurie Drake, vice president of marketing. “Our new oat beverage is crafted for those who care about knowing where the ingredients in their food come from and want something that tastes great in every sip.”
Protein Products for Everyone
Team Ready | Sports Nutrition – Ready®
Protein-centric snack and beverage brand Ready introduced a range of new products at the 2025 NACS Show. The new Iced Oatmeal Cookie Protein Bar is a layered treat that provides 15g of protein from soy and whey, along with 7g of fiber from chicory root and 6g of whole grains. A box of 12 sells for $24.99.
The brand’s Protein Puffs line now includes Movie Theater Popcorn and Maple Sea Salt flavors. A 50g bag contains 25g of protein, which is flagged as milk protein on the front of the bag. These join the company’s 100% plant-based puff offerings. In the functional beverage space, Ready Clear Protein Water is growing with the addition of a Mixed Berry flavor. Each bottle delivers 20g of whey isolate protein and five key electrolytes with zero sugar and no artificial sweeteners.
