Minute Maid and Simply Brands Will Appear on Fresh Produce
Coca-Cola Co. reportedly has signed a licensing deal to allow its Minute Maid and Simply brands to be used on fresh produce distributed by Frutura’s Dayka & Hackett brand. This would mark the first use of a Coca-Cola license in the fresh produce category.
Various media reported the Simply Select brand will be used on Dayka & Hackett fresh citrus, while Minute Maid will be on the label of grapes, both of those uses in the U.S. Minute Maid also will be used on D&H fresh citrus and grapes in Japan, according to one report.
Dayka & Hackett is a grower-owned and -operated company located in central California. It retails products under a handful of its own brands. Frutura also is headquartered in Reedley, Calif., although it apparently owns several produce firms in South America.
Simply-branded products are scheduled to hit retailers across the U.S. beginning in July, with the Minute Maid grapes coming shortly thereafter.
About the Author
Dave Fusaro
Editor in Chief
Dave Fusaro has served as editor in chief of Food Processing magazine since 2003. Dave has 30 years experience in food & beverage industry journalism and has won several national ASBPE writing awards for his Food Processing stories. Dave has been interviewed on CNN, quoted in national newspapers and he authored a 200-page market research report on the milk industry. Formerly an award-winning newspaper reporter who specialized in business writing, he holds a BA in journalism from Marquette University. Prior to joining Food Processing, Dave was Editor-In-Chief of Dairy Foods and was Managing Editor of Prepared Foods.