Ranchers drink coffee, eat chili and snack on meat sticks. Now you can a similarly authentic “Yellowstone” food experience thanks to a partnership between Paramount Consumer Products and FoodStory Brands.
The two today (July 12) announced a Yellowstone line of “elevated Western cuisine, which brings the hit television series to life in American kitchens,” the announcement said. “The line embodies the rustic, authentic experience of the Yellowstone universe and includes premium coffee, seasonings and rubs, meat snacks, and Angus beef chili.”
Some or all of those products are already available at Walmart, Kroger, Amazon, H.E.B. and in select Safeway and Albertsons stores “with many more retailers to come.” Breakfast meats, proteins and more are planned for the line’s expansion.
“Yellowstone cuisine is perfect for a backyard BBQ, campout, or while digging into your favorite episode,” say the two parties.
Chef, actor and cookbook author Gabriel ‘Gator’ Guilbeau is part of the launch; he’s head of craft services for the TV show and the on-screen chef for the Dutton family. “Yellowstone has an exceptional culinary point of view with authentic Western cuisine, and I’m excited to share it with our fans.”
“Yellowstone fans continue to look for ways to further engage with the brand and this new line is a natural extension of the Western lifestyle depicted in the show,” said Dion Vlachos, executive vice president, licensing and retail, consumer products & experiences at Paramount. “We are so pleased with how retailers have embraced the products.”
If you don’t have Paramount Network, Yellowstone is described as a “neo Western drama series” about the present-time Dutton family defending their huge Montana ranch against a bordering Indian reservation, developers and Yellowstone National Park itself. It stars Kevin Costner and just started its fifth and final season.