Yellowstone

Not Just Beans Around a Campfire: TV’s Yellowstone ‘Elevated Western cuisine’ Coming to Supermarkets

July 12, 2023
Paramount’s hit TV series inspired FoodStory Brands to launch a line of ‘thoughtfully crafted’ Western foods.

Ranchers drink coffee, eat chili and snack on meat sticks. Now you can a similarly authentic “Yellowstone” food experience thanks to a partnership between Paramount Consumer Products and FoodStory Brands.

The two today (July 12) announced a Yellowstone line of “elevated Western cuisine, which brings the hit television series to life in American kitchens,” the announcement said. “The line embodies the rustic, authentic experience of the Yellowstone universe and includes premium coffee, seasonings and rubs, meat snacks, and Angus beef chili.”

Some or all of those products are already available at Walmart, Kroger, Amazon, H.E.B. and in select Safeway and Albertsons stores “with many more retailers to come.” Breakfast meats, proteins and more are planned for the line’s expansion.

“Yellowstone cuisine is perfect for a backyard BBQ, campout, or while digging into your favorite episode,” say the two parties.

Chef, actor and cookbook author Gabriel ‘Gator’ Guilbeau is part of the launch; he’s head of craft services for the TV show and the on-screen chef for the Dutton family. “Yellowstone has an exceptional culinary point of view with authentic Western cuisine, and I’m excited to share it with our fans.”

“Yellowstone fans continue to look for ways to further engage with the brand and this new line is a natural extension of the Western lifestyle depicted in the show,” said Dion Vlachos, executive vice president, licensing and retail, consumer products & experiences at Paramount. “We are so pleased with how retailers have embraced the products.”

If you don’t have Paramount Network, Yellowstone is described as a “neo Western drama series” about the present-time Dutton family defending their huge Montana ranch against a bordering Indian reservation, developers and Yellowstone National Park itself. It stars Kevin Costner and just started its fifth and final season.

Yee-haw!

About the Author

Dave Fusaro | Editor in Chief

Dave Fusaro has served as editor in chief of Food Processing magazine since 2003. Dave has 30 years experience in food & beverage industry journalism and has won several national ASBPE writing awards for his Food Processing stories. Dave has been interviewed on CNN, quoted in national newspapers and he authored a 200-page market research report on the milk industry. Formerly an award-winning newspaper reporter who specialized in business writing, he holds a BA in journalism from Marquette University. Prior to joining Food Processing, Dave was Editor-In-Chief of Dairy Foods and was Managing Editor of Prepared Foods.

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