Nestlé Getting Deeper Into Fish Analogues in Europe and Asia

European launch is fillets and nuggets made with wheat and pea protein; Asian launch is fingers made with soy and wheat.
Oct. 31, 2023

Nestle S.A. is launching in Europe plant-based white fish analogues made with wheat and pea protein under the Garden Gourmet brand. The first two products, which are also certified vegan, are a crispy fillet and crispy nuggets; fingers apparently are in the pipeline.

Nestle says the products are high in protein and low in saturated fat and come with a Nutri-score A in countries that use the Nutri-score front-of-pack labeling system. They will launch both online and in stores in countries across Europe, including Germany, Spain, Italy, Austria, Poland, the Czech Republic and Slovakia.

In Asia, Nestlé has already launched crispy fish-free fingers for both retail and out-of-home under the Harvest Gourmet brand in Malaysia and Singapore. Made from soy and wheat, the fish finger alternatives are a source of protein and fiber and come in a crispy coating that is infused with herbs like oregano and rosemary.

The new launches complement Nestlé's Garden Gourmet Vuna, an alternative to tuna fish that has been available in Europe since 2020, as well as Nestlé's wide-ranging plant-based portfolio. Nestlé has been exploring technologies for animal-free products such as precision fermentation and cultured meat to further expand its offerings.

About the Author

Dave Fusaro

Editor in Chief

Dave Fusaro has served as editor in chief of Food Processing magazine since 2003. Dave has 30 years experience in food & beverage industry journalism and has won several national ASBPE writing awards for his Food Processing stories. Dave has been interviewed on CNN, quoted in national newspapers and he authored a 200-page market research report on the milk industry. Formerly an award-winning newspaper reporter who specialized in business writing, he holds a BA in journalism from Marquette University. Prior to joining Food Processing, Dave was Editor-In-Chief of Dairy Foods and was Managing Editor of Prepared Foods.

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