Hill Beverage and Snoop Dogg Launch (Minimally) THC-Infused Drinks
Hill Beverage Co. in collaboration with Snoop Dogg and his Death Row Records has launched a line of (minimally) THC-containing carbonated beverages. But anyone thinking these drinks will get them high will be disappointed.
All of the Do It Fluid drinks contain CBD and some contain a touch of Delta-9 THC – the latter of which is an intoxicating component of the marijuana plant. But at 3mg of THC per 8-oz. can, the amount is far under the limit set by the 2018 Farm Bill and apparently not enough to get a buzz on. That’s despite marketing that promises “experience the high life.”
The CBD content (usually 25mg) is more promoted than the THC. The drinks have “all-natural, high-quality ingredients to redefine your drinking experience, day or night.” The THC-containing ones, branded under Death Row Records, come in Blood Orange, Blue Razz, Cherry Limeaid and Peaches 'n Honies. They’re $5.99 for each can, and that doesn’t include shipping – which apparently is available to all 50 states.
About the Author
Dave Fusaro
Editor in Chief
Dave Fusaro has served as editor in chief of Food Processing magazine since 2003. Dave has 30 years experience in food & beverage industry journalism and has won several national ASBPE writing awards for his Food Processing stories. Dave has been interviewed on CNN, quoted in national newspapers and he authored a 200-page market research report on the milk industry. Formerly an award-winning newspaper reporter who specialized in business writing, he holds a BA in journalism from Marquette University. Prior to joining Food Processing, Dave was Editor-In-Chief of Dairy Foods and was Managing Editor of Prepared Foods.