From PRNewswire
65b95e1e0d0482001e68ec2e Farm

Once Upon a Farm Launches Dairy-Based Products

Jan. 30, 2024
Jennifer Garner’s company debuts line of whole milk shakes and smoothies using A2/A2 milk.

Jennifer Garner’s Once Upon a Farm has entered the dairy category with A2/A2 Whole Milk Shakes. And the company teases there are other dairy products to come, with Whole Milk Smoothies expected by spring.

The products are the result of a partnership with Alexandre Family Farm, “the first … regenerative organic certified dairy farm in the U.S. to source A2/A2 organic whole milk,” a news release claims. The organic, whole milk shakes are made with fruits and vegetables and A2/A2 organic whole milk, with no added sugar. They come in strawberry crème, triple berry and banana crème.

The smoothies also feature fruits and veggies, no added sugar and organic grass-fed whole milk in three flavors: banana berry blast, mango pear-adise, and orange squeeze. They will complement Once Upon a Farm’s existing dairy-free smoothie line.

A2 milk is milk from cows that have been bred to produce only the A2 beta-casein protein, not the A1 protein. Although A2 milk does contain lactose, it’s been shown to be more digestible and less likely to cause upset than milk with the A1 protein.

Perhaps you’ve seen Jennifer Garner’s current TV commercials. She’s listed as a co-founder (and chief brand officer) of Once Upon a Farm, although Cassandra Curtis started the business in 2015 and gradually took on several other partners, including Garner. The company makes snacks and meals mainly for children, with all products being organic and non-GMO Project Verified with no artificial flavors, colors and preservatives and no added sugar.

About the Author

Dave Fusaro | Editor in Chief

Dave Fusaro has served as editor in chief of Food Processing magazine since 2003. Dave has 30 years experience in food & beverage industry journalism and has won several national ASBPE writing awards for his Food Processing stories. Dave has been interviewed on CNN, quoted in national newspapers and he authored a 200-page market research report on the milk industry. Formerly an award-winning newspaper reporter who specialized in business writing, he holds a BA in journalism from Marquette University. Prior to joining Food Processing, Dave was Editor-In-Chief of Dairy Foods and was Managing Editor of Prepared Foods.

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