Walmart today announced it’s launching Bettergoods, saying it’s the largest private brand food launch in 20 years and the “fastest” private label food brand Walmart has brought to market. The retailer said the products will focus on “unique culinary flavors at … incredible value.”
“Unlike many private brands that provide direct alternatives to national brand offerings at a lower price, many bettergoods items are totally unique to Walmart, introducing customers to new and exciting flavors and concepts,” today’s news announcement said.
Bettergoods items range from under $2 to under $15, with most products available for under $5. The 300 items span Walmart’s aisles, including frozen, dairy, snacks, beverages, pasta, soups, coffee, chocolate and more.
Bettergoods items fall within three category pillars:
* Culinary experiences (innovative recipes, elevated ingredients and food-trend forward offerings, including specialty salts and seasonings, like Hot Honey Seasoning, Creamy Corn Jalapeno Chowder and Bronze Cut Pasta from Italy).
* Plant-based (including Oatmilk Non-Dairy Frozen Desserts and a plant-based cheese alternative).
* “Made Without” (options that cater to dietary lifestyles, such as gluten free, or made without artificial flavors, colorings or added sugars).