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CVS Places a Bigger Bet on Foods With Well Market Launch

May 22, 2024
40 new products range from novel to indulgent to healthful; existing Gold Emblem and Big Chill lines will be folded in.

CVS Health, the parent firm of the pharmacy/convenience stores, this week launched a new private label brand, Well Market, encompassing snacks, beverages and groceries.

“Through this repositioning and expansion of our food and beverage portfolio, we are doing more by providing new nutritious options our customers crave,” said Musab Balbale, chief merchandising officer. “From the easy-to-understand packaging to the delicious snacks themselves, our customers can feel great about consuming Well Market products as part of their individual wellness goals.”

Some appeared and this week and others will roll out through the end of year. Altogether, Well Market will bring 40 new products to the shelves of CVS Pharmacy stores nationwide and on In addition, the existing Gold Emblem, Gold Emblem Abound and Big Chill product lines will be brought under the Well Market umbrella over time.

Some examples provided were Turmeric Curry Trail Mix, Sea Salt Rustic Plantain Chips and Dark Chocolate Lightly Dipped Cashews. CVS also claims a first-to-market line of flavor-infused sprouted almonds -- including Salt & Vinegar, Zesty Dill Pickle, and Maple Cinnamon -- with each flavor infused during the sprouting process. Sprouting can create new micronutrients and it may help the body digest nutrients and increase their bioavailability.

CVS provided a complete list of Well Market products to debut this year: Probiotic-Boosted Dried Prunes, Dried Pineapple-Passion Fruit Bites, Dried Mango Bites, Jalapeno Roasted In-Shell Pistachios, No-Shell Pistachios, Vanilla-Flavored Honey Roasted Pecans, Maple Cinnamon Flavor-Infused Almonds, Salt & Vinegar Flavor-Infused Almonds, Zesty Dill Pickle Flavor-Infused Almonds, Dark Chocolate Lightly Dipped Almonds, Dark Chocolate Lightly Dipped Cashews, Dark Chocolate Lightly Dipped Pistachios, Dark Chocolate Lightly Dipped Peanuts, Dark Chocolate Lightly Dipped Trio, Salted Caramel Trail Mix Bites, Banana Nut Trail Mix Bites, Chocolate Hazelnut Trail Mix Bites, Blueberry Pomegranate Trail Mix Bites, Asian Snack Blend Snack Mix, Apple Crisp Trail Mix, Mexican Street Corn Snack Mix, Oatmeal Crunch Trail Mix, Turmeric Curry Trail Mix, Peanut Butter & Caramel Probiotic-Boosted Popcorn, Ghee & Pink Salt Popcorn, Olive Oil & Sea Salt, White Cheddar Popcorn, Blue Corn Tortilla Chips, Multigrain Tortilla Chips, Sea Salt Veggie Straws, Ranch Veggie Straws, Sea Salt Rustic Plantain Chips, Everything Bagel Gluten-Free Pita Chips, Fruity-Cereal Gluten-Free Cookies, Chocolate Chip Gluten-Free Cookies, Super Fruit Protein-Boosted Granola, Dark Chocolate Protein-Boosted Granola, Cinnamon Goji Protein-Boosted Oatmeal, Berry Vanilla Protein-Boosted Oatmeal, Purified Alkaline Water, Raspberry Lemonade Hydrate & Glow Drink Mix and Cocoa Cinnamon Focus Drink Mix.

About the Author

Dave Fusaro | Editor in Chief

Dave Fusaro has served as editor in chief of Food Processing magazine since 2003. Dave has 30 years experience in food & beverage industry journalism and has won several national ASBPE writing awards for his Food Processing stories. Dave has been interviewed on CNN, quoted in national newspapers and he authored a 200-page market research report on the milk industry. Formerly an award-winning newspaper reporter who specialized in business writing, he holds a BA in journalism from Marquette University. Prior to joining Food Processing, Dave was Editor-In-Chief of Dairy Foods and was Managing Editor of Prepared Foods.

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