It may be a Hail Mary, but retired quarterback Tom Brady has loaned his name – and an acronym often applied to him – to GOAT Gummies, an organic, vegan gummy developed in France and being launched in the U.S. by “instant-commerce leader” Gopuff.
After winning seven Super Bowls with two different teams, the “Greatest Of All Time” quarterback has settled into retirement as a sports commentator, entrepreneur and philanthropist. He’s lent his name to a handful of products and helped develop signature lines of apparel and sports merchandise. His foray into foods has been limited to TB12, the diet he followed, which includes a line of electrolytes and protein powders.
He began his collaboration with Gopuff one year ago. It apparently includes an equity position. This apparently is the first product to result.
The new gummies are “crafted thoughtfully in France [and] contain no artificial sweeteners, dyes or flavors, and are made of real fruit.” The manufacturer was only identified as "a major French multinational food company."
Gopuff – its corporate name is GoBrands Inc. –is a Philadelphia-based food delivery service specializing in foods and other goods typically found in convenience stores across the U.S. Its fortunes soared during the pandemic but have since cooled.
“GOAT Gummies hit that sweet spot: They taste amazing and come in several delicious flavors, plus they’re made with real ingredients,” said Brady in a prepared statement. “I’ve had a blast creating this new line of snacks with Gopuff and can’t wait for the world to try them.”
They come in:
- Sweet Rush: Pear, Mango, Passion Fruit, Cherry
- Sour Burst: Tangerine, Apricot, Grapefruit
- Tropic Fusion: Passion Fruit, Raspberry, Pomegranate
Each pack of GOAT Gummies is $4.99 and available exclusively on Gopuff, “delivered to your door in as fast as 15 minutes,” which is the standard Gopuff promise.
