Yet Another Way To Get Your Protein: In Beer
It’s the start of football season, when athletic prowess is celebrated by beer-drinking fans. In a marriage of the two, Optimum Nutrition, maker of those big jars of whey protein, and Wisconsin Brewing Co. launch ChampionSips, a non-alcoholic brew with 10g of protein (from pea and rice), 90 calories, 11g of carbs and 0g of fat per 16 fl. oz.
“ChampionSips delivers notes of citrus and hops and a crisp, refreshingly familiar finish,” the media release said. “ChampionSips reflects Optimum Nutrition’s continued focus on bringing consumers new, innovative products that keep pace with changing lifestyles.”
The limited-edition drop is available in four-packs of 16-fl.-oz. cans for $14.99 at OptimumNutrition.com while supplies last (adult signature required upon delivery). Optimum Nutrition, part of Glanbia Performance, makes protein powders, ready-to-drink beverages, energy and hydration products, bars and multivitamins.
About the Author
Dave Fusaro
Editor in Chief
Dave Fusaro has served as editor in chief of Food Processing magazine since 2003. Dave has 30 years experience in food & beverage industry journalism and has won several national ASBPE writing awards for his Food Processing stories. Dave has been interviewed on CNN, quoted in national newspapers and he authored a 200-page market research report on the milk industry. Formerly an award-winning newspaper reporter who specialized in business writing, he holds a BA in journalism from Marquette University. Prior to joining Food Processing, Dave was Editor-In-Chief of Dairy Foods and was Managing Editor of Prepared Foods.