Move over prebiotic sodas and even those promising energy or focus. What consumers really need is allergy relief in a can. At least that’s the apparent thinking behind Erha, “packed with scientifically backed ingredients to support top consumer needs, including digestion, stress and allergy relief,” an April 7 announcement says. The Allergy formulation has cucumber, apple and lemongrass for mild seasonal congestion and quercetin and nettle to suppress the histamine response in the body. It’s also high in acerola. The Digestion formula has blackberry hibiscus and fiber. Relax is a vanilla chai beverage with magnesium, L-theanine, gaba, chamomile and valerian, and no melatonin. All come in 8.4 oz. cans, available in all Erewhon stores, Sprouts Farmers Market stores and online at Erha.co.
New Hope Network
