Sweethearts, those beloved conversation hearts that are ubiquitous every year at this time, acknowledges the realities of modern dating this Valentine's Day. New research from Sweethearts and parent Spangler Candy Co. reveals that three-quarters of Americans are seeking more affordable options when it comes to dating this year, with 80% of survey respondents saying the economy is impacting their V-Day plans. To reflect this year's new reality, Sweethearts has added "Love in This Economy" sayings to its iconic conversation hearts such as "Split Rent," "Share Logn," "Car Pool," "Buy N Bulk" and "Cook For 2." Real romantics will still find classic sayings like "Cutie Pie, "Love Bug" And "Marry Me" in boxes and bags of Sweethearts.