The Importance of Self-Love

Valentine's Day is going through a self-gifting revolution, if a Ferrero Self-entine's Day Survey is to be believed. 36% of North Americans plan to gift chocolate to themselves this Valentine's Day, although romantic partners still placed first for 56% of respondents. The survey of 1,000 North Americans also shows:

  • 76% would rather be single on valentine's day than in a bad relationship.
  • 61% turn to chocolate as their go-to Valentine's treat regardless of relationship status.
  • 66% choose chocolate gifting over flowers (34%).
  • 63% admit they think Valentine's Day is overrated—but they still love the chocolate.
  • 25% have rage-eaten chocolate after a bad Valentine's Day.
  • 21% have given themselves a Valentine's Day gift and pretended it was from someone else.
  • 60% have bought Valentine's candy on Feb. 15 for the discount.