Rollout! New Food Products of March 2026

J&J Snack Foods Corp. upgrades Superpretzel with protein-forward twists; CJ Schwan’s unites Red Baron and Bibigo for Korean BBQ pizza; Conagra Brands launches Banquet Mega Breakfast Bowls; Turkey Hill teams with Entenmann’s on frozen dairy desserts; Eclipse Foods advances non-dairy whole milk; McCormick & Co. expands Frank’s RedHot into sauces, candy and QSR collaborations.
March 6, 2026
6 min read

Soft Pretzel Gets a Protein Upgrade

The soft pretzel that generations of Americans grew up loving is getting a timely update. J&J Snack Foods Corp. is introducing two new protein-forward frozen Superpretzel products designed to meet evolving snack habits while maintaining the classic taste and texture. Superpretzel Protein Soft Pretzels are Bavarian-style twisted soft pretzels with 10g of plant-based protein per serving. Each box includes four 2.5-oz. pretzels that are vegan and low in fat. They are ready in about 30 seconds in the microwave, or four to six minutes in the air fryer or oven. The suggested retail price is $5.29 to $5.99.

Superpretzel Mini Soft Protein Pretzels come in a resealable, stand-up 10.5-oz. bag. Each mini pretzel contains 7g of protein. The vegan snacks are made with whole grains and ready in as little as 40 seconds in the microwave, or four to five minutes in the air fryer. The suggested retail price is $4.29 to $4.99 per 10-count bag.

“Protein has become part of everyday eating for many families, including snacking,” says Lynwood Mallard, chief marketing officer at J&J Snack Foods. “We wanted to add the benefit of protein to a pretzel that people already know and love, without changing what makes it a Superpretzel.”

Fusion-flavored Frozen Pizza

In a first-of-its-kind collaboration, two powerhouse brands from CJ Schwan’s — Red Baron pizza and Bibigo Korean-style foods — have joined forces to bring a bold fusion of flavor to freezer aisles across the nation. The new limited edition Korean BBQ Style Classic Crust Pizza is available exclusively at Kroger stores, while supplies last.

Red Baron’s iconic crust is topped with savory Korean barbecue style sauce, marinated beef, carrots, caramelized onions, green onions and a melty blend of mozzarella and cheddar cheeses. Founded in 2010, Bibigo is part of a global brand created by CJ CheilJedang (CJ), which is a leading lifestyle company in Korea. In the U.S., Bibigo products are distributed by CJ Schwan’s, a U.S.-based affiliate of CJ.

“Our innovation teams were excited to merge these two beloved brands and create something truly unique for our customers,” says Fed Arreola Carrazco, marketing vice president at CJ Schwan’s.

Big, Bold Breakfast Bowls

Conagra Brands Inc. is bringing a protein-packed new offering to breakfast with the debut of Banquet Mega Breakfast Bowls. Each frozen, single-serve bowl contains 30g of protein.

The four varieties are Bacon, which features scrambled eggs, roasted potatoes, bacon, cheddar cheese sauce and shredded cheese; Meat Lovers, which features scrambled eggs, cooked sausage, roasted potatoes, ham, bacon, cheddar cheese sauce and cheddar cheese; Sausage, which features scrambled eggs, cooked sausage, roasted potatoes, cheddar cheese sauce and shredded cheese; and Sausage & Gravy, which features scrambled eggs, cooked sausage, roasted potatoes, country gravy and shredded cheese.

The bowls feature a tray-in-tray steaming technology that separates the sauce and ingredients while frozen, then steams them to perfection in the microwave. This ensures the eggs stay fluffy, the potatoes tender and the proteins juicy, according to the company. After heating, simply mix the sauce with the other ingredients.

New Frozen Dairy Dessert Concepts

Turkey Hill is bringing the flavor and fun of soft-serve desserts out of the scoop shop and into the home freezer with nostalgia-inspired Soft Frozen Dairy Dessert. The new concept comes in two varieties, chocolate vanilla twist and plain vanilla, in 1.4-quart tubs.

Turkey Hill also has collaborated with Entenmann’s, a brand of Bimbo Bakeries USA, to introduce two new frozen dairy treats. They are designed to deliver the comforting flavors fans know and love in a new, frozen format. The Soft-Baked Chocolate Chip Cookies flavor features sweet cream blended with soft, chewy cookie pieces, while the Little Bites Fudge Brownies flavor is packed with rich chocolate indulgence and generous chunks of fudgy brownies.

Non-Dairy Whole Milk

With whole milk now back in schools and growing in popularity at retail, non-dairy milk brands want to capitalize on the full-fat beverage trend. Eclipse Foods is leading the way with its new non-dairy whole milk that made its debut at the 2025 Specialty Coffee Expo.

The beverage delivers on flavor, stability, sweetness and cloud-like color, the main categories that other plant-based milks fall short in, according to the company. Its stability allows the milk to foam in hot and cold beverages and hold that foam as long, if not longer, than conventional dairy, without settling at the bottom of a drink. The beverage boasts a neutral flavor, unlike the earthy flavors of many plant-based milk alternatives. It is made with a proprietary blend of chickpea protein, pea protein and rapeseed oil, among other ingredients.

“Since launching our Non-Dairy Whole Milk last year, the response from foodservice partners and consumers has been overwhelming,” says Thomas Bowman, co-founder and CEO of Eclipse. “Now, we’re thrilled to bring this same dairy-identical experience directly to consumers’ homes through Amazon. Whether you’re crafting a latte in your kitchen or pouring it over cereal, Eclipse delivers the full dairy experience without compromise.”

Spicing Up Hot Sauce

McCormick & Co. is growing its Frank’s RedHot condiment line at retail, in foodservice and even in the candy aisle. There are three Wing Sauce & Dip varieties: Garlic Parmesan is a savory blend of garlic, parmesan and mild heat, while the Pineapple Hawaiian is a sweet-meets-heat combo of aged cayenne peppers and juicy pineapple. Fiery cayenne meets rich maple syrup in the Spicy Maple offering.

For consumers who like to test their tolerance for heat, there’s new Frank’s RedHot Ghost Pepper Ranch Squeeze Sauce. For those who like heat with a little sweet, as well as a little chew, McCormick teamed up with America! Huer Foods, a gummy candy innovator, to introduce a mashup confection: Huer x Frank’s RedHot Spicy Gummy Bears. This first-of-its-kind collaboration complements the fast-growing swicy (sweet and spicy) flavor trend. The candy features Huer’s iconic gummy bears sprinkled with Frank’s RedHot Original Seasoning Blend.

And when Taco Bell decided to bring back its fan-favorite crispy chicken in late 2025, the fast-food chain teamed up with McCormick to add an extra layer of flavor into its hot sauce with new Frank’s RedHot Diablo, a creamy mashup of the original buffalo flavor, Taco Bell’s signature Diablo sauce and spicy ranch.