Rollout! New Food Products of May 2026

Dairy Farmers of America launches Mulu high-protein cottage cheese; Sugar Factory enters retail with Rainbow Sliders; Hidden Valley Ranch debuts avocado oil and YumYum innovations; Sargento expands Mighty Bites snack trays with Mondelēz crackers; Pabst Brewing Company teams with Smithfield Foods team on beer brats and Grillo's Pickles for pickle beer; Mondelēz International grows Clif lineup with energy bites and bars.

A Better Cottage Cheese?

Dairy Farmers of America introduces small curd Mulu Cottage Cheese, a new national brand built for the modern protein consumer. The cultured dairy product is formulated with a proprietary two-layer, whey-and-casein protein system, delivering 18g of complete dairy protein per half-cup serving. Traditional cottage cheese is not only lower in protein—usually about 12g per serving—it is also almost entirely casein, a slow-digesting protein.
Mulu incorporates fast-acting whey proteins. This dual-action profile is purpose-built for athletes and people leading active lives who are seeking stronger support to help with performance, muscle recovery, satiety and sustained energy.

Mulu provides 100 calories per serving for the low-fat (2%) variety and 120 calories for the whole (4%) variety, along with less than 1g of sugar. It’s available now in the dairy case at Walmart stores nationwide. The brand launched in 16-oz. cartons with a suggested retail price of $4.26.

Heat-and-Eat Burgers on Colorful Buns

Sugar Factory, a globally recognized restaurant and lifestyle brand known for turning everyday indulgences into over-the-top, shareable experiences, has launched a new retail division: Sugar Factory at Home. The division’s first product is Rainbow Sliders, which are now available at Jewel-Osco locations across Illinois, Indiana and Iowa, with a broader national rollout underway.
Rainbow Sliders are fully cooked frozen beef sliders made with real beef, nestled in vibrant colored buns, a visual signature that sets them apart in the freezer aisle. They contain no seed oils and are packed with up to 16g of protein per two-slider serving. Varieties are original (280 calories per serving) and with cheese (320 calories per serving). They come in 5- and 10-pack formats.

Each box includes Sugar Factory’s signature collectible rubber duck, available in five base colors with varying rarity levels, as well as ultra-rare limited editions, such as the Mike Tyson duck, adding a playful, collectible element to every purchase. Boxing champion Mike Tyson serves as brand ambassador for Rainbow Sliders, bringing his larger-than-life persona to the brand’s expansion into retail.

Ranch With a Twist

Responding to a new generation of home cooks who crave both diverse ingredients and bold flavors, Hidden Valley Ranch, a brand owned by Clorox Co., is launching three new product innovations.


Hidden Valley Ranch with Avocado Oil delivers a rich, tangy taste with less than 100 calories per serving and no soy or canola. The only oil in this gluten-free condiment is avocado oil. It comes in 12-oz. bottles. New YumYum Ranch was inspired by the teppanyaki restaurant experience. This unique mashup fuses the creamy richness of buttermilk and signature ranch spices with the sweet and tangy notes inspired by yumyum sauce. It comes in an inverted 20-oz. squeeze bottle. There’s also new Parmesan Ranch Seasoning packets, a powder that adds a savory, cheesy boost to a wide variety of foods, including pasta, chicken and vegetables.

Sargento Cheeses With Mondelez Crackers

Today’s consumers — especially parents — are seeking convenient meal and snack solutions that don’t compromise quality. New Sargento Mighty Bites in five varieties are crafted with 100% natural meats and cheeses, providing upgraded quality and appealing to health-conscious consumers.

Varieties are Uncured Salami & Natural Cheddar Cheese with Ritz mini crackers and milk chocolate covered pretzels (14g protein), Uncured Oven Roasted Turkey & Natural Monterey Jack Cheese with Ritz mini crackers and mixed fruit gummy bears (12g protein), Uncured Pepperoni & Natural Mozzarella Cheese with Wheat Thins crackers and natural-flavored fruit snacks (12g protein), Uncured Honey Ham & Natural Colby-Jack Cheese with Ritz mini crackers and cocoa confectionary covered pretzel balls (13g protein) and Uncured Salami & Natural Pepper Jack Cheese with Triscuit crackers and chocolate marshmallow-flavored milk chocolate covered cereal clusters (13g protein).

Nostalgic Beer Gets Mashed Up

Pabst Brewing Co. is making an effort to get the Pabst Blue Ribbon brand, the original American lager beer that was founded in 1844, once again relevant to younger consumers. The company has teamed up with Smithfield to offer limited-edition Smithfield Pabst Blue Ribbon Beer Brats, which bring a nostalgic, all-American twist to the grill by infusing premium pork with the smooth taste of Pabst Blue Ribbon beer for a juicy bite with a satisfying snap. Smithfield is also turning up the heat on summer grilling with the launch of two spicy bratwurst varieties: Jalapeño & Cheddar and Chipotle & Cheddar.

In addition to teaming up with Smithfield, PBR has collaborated with Grillo’s Pickles to bring the “spear in a beer” pub favorite to retail in a new limited-edition brew – PBR x Grillo’s Pickle Beer – the transitioning Grillo’s classic pickle from a garnish to a co-star. A 12-oz. can contains 4.7% alcohol by volume and delivers a bright, tangy profile that balances the maltiness of classic lager with the crisp, dill-forward punch of pickle.

Energy to Take on the World

The Clif brand, which became part of Mondelēz International Inc. in 2022, is expanding its energy portfolio with the launch of Clif Energy Bites and the limited-edition Clif Chocolate Berry Energy Bar. The new bite-sized items provide sustained energy in a convenient format. Each single-serve backpack-ready pack is made with organic, non-GMO oats and provides 6g of plant-based protein.

The bites come in chocolate brownie, chocolate chip, and cookies and cream varieties. A five-pack has a suggested retail price of $7.49. The new energy bar flavor helped kick off the brand’s Run the World Campaign, which invites athletes to break their routine and feed their adventure.

Run the World features a sweepstakes offering the chance to win running or cycling trips to Australia, Argentina or Japan, inspiring consumers to raise their bar in new destinations. The chocolate berry bar provides 10g of protein and has a suggested retail price of $1.99 per bar or $7.49 per five-pack.