Snack Processors Balance Tradition vs. Automation

Some processors migrate quickly toward automation as technology speeds ahead, but many others rely on traditional, handcrafted, artisanal methods to help their products stand out in the crowded snack space.
Feb. 28, 2026
3 min read

Key Takeaways

  • Strategic balance between tradition and technology helps snack brands stay competitive and responsive in a dynamic marketplace.
  • Some snack companies are integrating automation and robotics with traditional methods to enhance efficiency without compromising quality.
  • Innovative product formats require thoughtful adaptation of production processes to meet on-the-go consumer needs without sacrificing legacy flavors and quality.

As the snack universe gets more diverse, so too do the processing methods and operational strategies needed to produce everything from meat snacks to chips to fruit snacks and more. And even though the rise in popularity of GLP-1 drugs is predicted to threaten snack consumption in the future, food companies continue to develop new ideas and more efficient ways to produce them.

Automation and robotics continue to make life easier for many snack processors, but some snack products require a mixture of tradition with modernity. For companies like Uncle Jerry’s Pretzels, a commitment to traditional, handcrafted pretzel-making is the foundation on which the brand’s quality stands. Misty Skolnick, co-owner of Uncle Jerry’s Pretzels, explains that the company’s pretzels are still rolled and twisted and packaged by hand to preserve the craftsmanship they believe directly impacts quality and flavor. Yet, they understand the benefits of tech innovation.

“At the same time, we strategically use modern technology where it adds value — particularly in shipping logistics, quality assurance, and communication with our retail partners and customers,” Skolnick says. “This balanced approach allows us to preserve authenticity while operating efficiently and staying responsive in today’s marketplace.”

St. Louis, Mo.-based Volpi Foods performs a similar balancing act. The company started out in 1902 as a charcuterie processor and has seen the need for change over the years to meet consumer demand, says Claire Donohue, marketing manager for Volpi Foods. Charcuterie is no longer considered by consumers to be an occasional indulgence, but instead an everyday, eat-on-the-go snack, and Volpi has launched snack-sized products to meet that need.

“This growth reflects a need for operational flexibility and scalability to maintain consistency and quality as the brand reaches more consumers through national retail distribution,” she says. “Volpi is focused on supporting both traditional artisanal production and implementing modern forms of robotic automation in its manufacturing process, ensuring that convenience and craftsmanship go hand in hand.”

Donohue says Volpi’s approach thus far has produced solid results, with the company having grown its snack-focused portfolio into more than 1,800 doors across foodservice, convenience and retail in 2025, all without compromising its slow-aging processes and traditional family recipes.

“By investing in capacity planning, refining production workflows and strengthening supply chain efficiency, the team supported increased volume while protecting product consistency, food safety and flavor integrity,” she says. “Rather than accelerating timelines, the focus remains on preserving the curing methods that differentiate us from other brands at shelf.”

The philosophy at Uncle Jerry’s has always centered on simple, clean ingredients and a time-tested recipe, Skolnick says, and because of that approach, the company hasn’t needed to redesign equipment or production processes to this point.

“Because our pretzels are handcrafted and free from added oils, sugars or preservatives, our production remains stable and consistent,” she explains. “This continuity helps us maintain both product integrity and operational efficiency while delivering the authentic taste customers expect.”

Meanwhile, Volpi launched its Snack Cups line two years ago, and Donohue says it stands as a great example of a product that required “thoughtful consideration throughout its production processes.” Snack Cups are portable cups of ready-to-eat meat and cheese that the company markets for on-the-go consumption, having created the cups to fit into a car’s cupholder.

“Producing this format required rethinking elements of the line to ensure each component could be portioned, assembled and packaged in a way that protects flavor, texture and overall product quality at scale,” she adds.

About the Author

Andy Hanacek

Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.

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