Molson Coors’ Three Milwaukee Breweries Fully Powered by Solar Energy

March 5, 2024
The brewer joins We Energies' Renewable Pathway program, which has a solar park 12 miles outside of Milwaukee.

Molson Coors’ three breweries, corporate offices and some smaller locations in Milwaukee will be entirely powered by solar energy under a new deal with the local electricity provider.

The brewing company is the first corporation to join We Energies' Renewable Pathway program, a clean-energy subscription program that allows companies and other power users to buy energy produced by the utility's solar developments. The commitment was just announced today (March 5).

Molson Coors has committed to buying 27 megawatts from the recently completed Badger Hollow Solar Park in Iowa County, about 120 miles west of Milwaukee. That’s enough to offset the power used at the company’s State Street Brewery, Leinenkugel’s 10th Street Brewery and Watertown Hops Co., as well as the Milwaukee corporate offices and additional smaller locations.

The program doesn't send electricity directly from the We Energies solar farm to Molson Coors, explained the Milwaukee Journal Sentinel. That power, like all of its electric output, goes to the electric grid and is co-mingled with other sources of electricity. Subscribers pay a small premium to ensure that the cost of building solar installations with dedicated customers is not passed on to other ratepayers.

“Renewable energy is a key component of our plans [to reduce greenhouse gas emissions] and the We Energies Renewable Pathway program is a great fit to help us get there,” said Rachel Schneider, Molson Coors’ vice president of sustainability and EHS. Molson Coors is committed to reducing greenhouse gas emissions and achieving net zero by at least 2050.

About the Author

Dave Fusaro | Editor in Chief

Dave Fusaro has served as editor in chief of Food Processing magazine since 2003. Dave has 30 years experience in food & beverage industry journalism and has won several national ASBPE writing awards for his Food Processing stories. Dave has been interviewed on CNN, quoted in national newspapers and he authored a 200-page market research report on the milk industry. Formerly an award-winning newspaper reporter who specialized in business writing, he holds a BA in journalism from Marquette University. Prior to joining Food Processing, Dave was Editor-In-Chief of Dairy Foods and was Managing Editor of Prepared Foods.

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