Podcasts

How R&D Innovation Helps Mars Food & Nutrition Solve Consumer Pain Points in the Kitchen

Sept. 4, 2024

Karina Zimerfeld, global vice president of R&D for Mars Food & Nutrition, says her company aims to help at-home cooks address the three primary demands in meal planning and preparation, using innovative technology and artificial intelligence to stay ahead of the curve.

Andy Hanacek

In this episode, we sat down with Karina Zimerfeld, global vice president of R&D for Mars Food & Nutrition, to discuss how her company is aiming to help at-home cooks address the three primary demands they have when it comes to meal planning and preparation.

Zimerfeld also talks about the technologies that have opened the door for companies to more easily address consumer demands today, and how Mars Food & Nutrition has begun to tap into artificial intelligence to analyze trends in support of its R&D work to stay on top of — or even ahead of — consumer preferences.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.