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Podcasts

How to Capitalize on Private-Label Popularity, Target Gen Z Food & Bev Consumers

Oct. 16, 2024

Nichole Jones and Don Johnson of EY-Parthenon discuss today’s opportunities in private label and how to best target products to meet the needs of Gen Z consumers.

Andy Hanacek

The popularity of private-label food and beverage products continues to grow, and it’s being driven by a variety of factors from inflation over the years to continued price pressure to the influence of the Gen Z shopper.

Nichole Jones, principal in EY-Parthenon’s retail strategy practice, and Don Johnson, principal in the consumer products and retail strategy practice at EY-Parthenon, join the podcast to discuss what makes this opportunity in private label different from other historical opportunities. They also give insights on how to cater products to Gen Z consumers, as well as strategies for processors and retailers to take advantage and strike while the iron remains hot.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.