Lindsey Lee, senior director, Family & Kids Yogurt at Danone North America, joins the podcast to discuss the Snack Hero campaign that the Danimals brand embarked upon earlier this summer and how it worked to keep the brand top of mind for parents looking for snacks for their kids.
Lee also took the time to share her insights into the trends driving the kids yogurt and snacks today, digging deep into the normalization of drinkable formats and the flavor trends when it comes to consumption preferences of some of the pickiest eaters among consumers.
About the Author
Andy Hanacek
Senior Editor
Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.