Bradley K. Alexander, chief operating officer of Flowers Foods, will retire at the end of this year after 41 years of service. Heeth Varnedoe, the company's current chief transformation officer, will succeed him as COO.
Varnedoe joined Flowers Foods in 1990, holding a number of management positions, left in 2000 to try something else, but returned in 2012 as director of DSD cake sales.
He then served as vice president of national accounts from 2012 to 2015. In 2016, he was promoted to president of the company's Phoenix bakery and served as senior vice president of DSD Regions/Sales from 2017 to 2020, when he was named to his current role. Varnedoe holds a bachelor's degree in business administration and history from Presbyterian College.