Krispy Kreme doughnuts will shift its focus back toward the hot, fresh doughnuts model once again, with news breaking of the closure of the company’s pre-packaged doughnut business.
The company will close its Concord, N.C., processing plant on May 11, according to reports, forcing the layoff of 102 workers and the official exit out of the retail snack-aisle business for Krispy Kreme, after less than three years in the segment.
The company released a statement to local media outlets discussing the pullback into the "hot, now" doughnuts, legacy business that made Krispy Kreme what it is today. “Our fresh daily doughnut business is strong, profitable, and growing quickly. This is the area where we are focusing our investments and resources. Because of this, we chose to exit our underperforming, extended shelf-life snack aisle business and cease production at our manufacturing facility in Concord, N.C., where these snack aisle products were made.”