McCormick Names Director of Taco Relations

Oct. 4, 2021

Jo Luna beat out 5,000 other applicants to land the role, where she'll work with the McCormick brand team to develop recipes utilizing McCormick Taco Seasoning Mix.

Erin A. Hallstrom

McCormick announced today it has named its first-ever Director of Taco Relations. Jo Luna beat out 5,000 other applicants to land the role, where she'll work with the McCormick brand team to develop recipes utilizing McCormick Taco Seasoning Mix. The El Paso, Texas-based taco connoisseur is also a self-professed storyteller and content creator.

Today's announcement coincides with National Taco Day. McCormick first announced the role in July of this year, citing it was looking for a 'resident consulting taco expert.’

"Among thousands of creative and fun video submissions, we were impressed with Jo's enthusiasm, professionalism and of course her passion for tacos," said Jill Pratt, Chief Marketing Excellence Officer for McCormick. "We're confident that Jo is the perfect person to help bring new taco trends to life and develop recipes with our fantastic culinary team as Director of Taco Relations."

About the Author

Erin A. Hallstrom

Erin Hallstrom oversaw our digital content strategy for the Food Processing brand from 2008-2023. She is now the Associate Director of SEO Strategy for Endeavor Business Media, where she holds technical certifications in both website analytics and search engine optimization. Most recently, she was named the 2022 Marianne Dekker Mattera Award Winner.