Keurig Dr Pepper will acquire a leading Canadian brand of non-alcoholic cocktails, getting a foot into a fast-growing beverage category.
KDP will purchase Atypique, a line of no-alcohol mixed drinks that include margaritas, gin & tonic, and mojotos, from Station Agro-Biotech, a Quebec-based company that specializes in both alcoholic and alcohol-free beverages. The transaction is expected to close early in the fourth quarter; terms were not disclosed.
The agreement includes a multi-year collaboration between KDP and Station Agro-Biotech to continue to grow Atypique sales.
"Atypique is a great complement to our successful ready-to-drink alcohol portfolio, and we look forward to continue innovating around this brand to drive accelerated growth," Olivier Lemire, President of Keurig Dr Pepper Canada, said in a statement.
Station Agro-Biotech claims that Atypique has a 42% market share among non-alcoholic cocktails in the areas where it is distributed.
This will be the first ready-to-drink mocktail line established by KDP, which already markets just-add-alcohol products like Margaritaville and Mr. & Mrs. T (for Bloody Marys).
