PepsiCo Strikes NHL Deal After Pulling Gatorade Out

June 17, 2022
PepsiCo has announced a partnership with the National Hockey League that comprises several of its food and beverage brands – but not Gatorade.

PepsiCo has announced a partnership with the National Hockey League that comprises several of its food and beverage brands – but not Gatorade.

The sponsorship program with the NHL and its players’ association will include exclusive promotional opportunities and “heightened strategic customer marketing and partnerships,” according to a company announcement. PepsiCo will also operate its Pepsi Zero Sugar Shutouts digital platform on League-operated media channels, and will use players in marketing.

The PepsiCo announcement of the deal names company brands including MTN DEW, Aquafina, Rockstar, Lay’s, Tostitos, Ruffles, Doritos, Cheetos, Rold Gold and Miss Vickie’s, but notably not Gatorade, which had a separate endorsement deal with the NHL that is not being renewed. The company believes that a strictly Gatorade-related deal with the NHL no longer made sense.

Sponsored Recommendations

Kaeser is the world’s leading air systems specialist and offers a full range of compressed air solutions for almost any application. From industrial compress...
Take a moment to see the scope of Kaeser's commitment to innovative system designs that guarantee ultra-reliable compressed air, easy maintenance, and greater efficiency.
Ventilation has a huge impact on the ambient temperature in the compressor room and is often the missing link to temperature regulation issues. Here are four factors to consider...
Learn how to get a smart, reliable, energy-efficient compressed air system delivered in a turnkey, weatherproof and temperature-controlled enclosure that needs little or no onsite...