In its latest venture into alcohol, Coca-Cola is partnering with Brown-Forman to introduce Jack Daniels and Coke in cans.
Jack Daniels & Coke will be in white and red on black cans with the trademarks of both companies prominently featured. The product will roll out in Mexico late this year as a first step to worldwide distribution.
Coca-Cola’s forays into alcohol also include Lemon-Dou, which is currently available in Japan, China and the Philippines; Topo Chico Hard Seltzer, available in more than 20 markets; Schweppes Pre-Mixed Cocktails, currently available in Brazil; and the new Simply Spiked Lemonade and Fresca Mixed in the United States.
“This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable,” Lawson Whiting, CEO and President of Brown-Forman Corporation, said in a statement.
