Bolthouse Farms has announced plans to buy the Evolution Fresh line of fresh juices from Starbucks and introduce it into more retail outlets.
Bolthouse Farms has announced plans to buy the Evolution Fresh line of fresh juices from Starbucks and introduce it into more retail outlets.
The sale, which is expected to close later this year, will include continued employment for the brand’s 300 employees. Terms were not announced.
Starbucks bought Evolution for $30 million in 2011. Its products are sold in Starbucks stores and Whole Foods. Bolthouse will add Evolution to its existing portfolio of fruit, vegetable and protein juices and will seek to introduce it into other retailers.
“People have awareness of it, but they don’t see it in a lot of other places other than Starbucks, or maybe Whole Foods,” said Bolthouse CEO Jeff Dunn in remarks quoted in the Wall Street Journal. “We’ll expand the brand and really bring it to a lot more people.”
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