There are only 2,000 cans of it -- and we doubt fans will clamor for more -- but Pepsi Maple Syrup Cola will be shipped to a limited number of consumers who "#ShowUsYourStack" on Instagram and Twitter. It's in a promotion with restaurant chain IHOP, although apparently "no purchase is necessary."
The promotion began today. Fans looking to get their hands on this limited-edition drop of Pepsi Cola should post a photo or video of their stack(s) of pancakes on Instagram or Twitter tagging #ShowUsYourStack, #PepsiSweepstakes and @IHOP.
Somehow, 2,000 winners will be selected and sent a 12-oz. can "that combines the indulgent flavor profile of maple syrup with the crisp, refreshing caramel notes of a Pepsi," as the sponsors put it.
In addition, "One consumer will also be surprised with a custom Pepsi Spout, inspired by the iconic IHOP syrup pitchers, that will produce the perfect pour to enjoy Pepsi Maple Syrup Cola."
The promo ends March 29. Pepsi Maple Syrup Cola comes on the heels of similar promotions, including Pepsi X Peeps, Pepsi Apple Pie and Pepsi X Cracker Jack.