Jones Soda Co., known for its unusual flavors and user-customized labels, is moving into cannabis.
Jones announced the creation of Mary Jones, a brand of cannabis-infused beverages and edibles. The product will be sourced, produced and sold entirely within California.
The name is undoubtedly a play on “Mary Jane,” a once-popular euphemism for marijuana. The logo will consist of a fanciful script “Mary” added to the Jones name, with the “N” in Jones backward.
The first Mary Jones products will include:
- A 10mg cannabis-infused soda sold in single dose 12-ounce bottles with a four-pack carrier;
- A 100mg cannabis-infused soda packaged in a 16-ounce, 10-serving can;
- A 1,000mg syrup cannabis tincture designed for mixing with other drinks, using as a food topping or taking in small oral doses, initially available in a 4-ounce bottle;
- 5mg cannabis-infused gummies shaped like miniature Jones soda bottles, sold in 20-count packages with a mini-four-pack carrier build-it-yourself option.
The name is undoubtedly a play on “Mary Jane,” a once-popular euphemism for marijuana. The logo will consist of a fanciful script “Mary” added to the Jones name, with the “N” in “Jones” backward.
The California launch is the first step in a planned multi-phase rollout that will include additional product formats, a suite of accessories, and expansion into all legal adult-use states, the company says.
“Scaling a cannabis business is typically difficult because of the unique operational challenges working within a state-by-state and strict regulatory environment,” CEO Mark Murray said in a statement. “We have leveraged our indie soda expertise to come to market with scalable models for our proprietary flavors, THC emulsion and packaging that will enable us to extend our Mary Jones footprint to any market with consistent quality and brand integrity.”
