Some 35% of U.S. adults participated in “Dry January,” leading to a surge of non-alcoholic versions of various adult beverages, according to a new survey.
CGA, a food and drink research firm, found that 35% of Americans of drinking age participated in a nationwide pledge to abstain from alcohol during January, according to a report in CNN. That was up from 21% in 2019, the previous high.
The survey also asked about non-alcoholic options. Some 30% said they drank no-alcohol beer, up from 5% in 2019, and 23% opting for mocktails, up from 7% in 2019. About 75% of the respondents said they would stick with non-alcoholic options for beer and cocktails after Dry January ends.
"This is positive news for emerging brands in the non-alcoholic 'better for you' space and highlights the opportunity for suppliers to introduce non-alcoholic brand extensions that keep consumers engaged with their brand family," CGA said in a statement quoted by CNN.
