Though some connoisseurs may claim their beer-drinking experience is out of this world, Samuel Adams recently became the first beer brand to include an ingredient that is, quite literally, from out of this world.
Samuel Adams, one of Boston Beer's flagship brands, announced in October that it was launching a limited release "Space Craft" beer that includes hops that have travelled into space. Sixty-six pounds of Citra and Mosiac orbited earth with the all-civilian Inspiration4 team in September 2021 and are now the main ingredient in the Space Craft release. The Samuel Adams Space Craft beer will be available only in select markets starting November 16.
The crew, led by Jared Isaacman, CEO of Shift4 Payments, included Hayley Arceneaux, a cancer survivor and physician's assistant; Sian Proctor, a geoscientist and science communicator; and Chris Sembroski, an aerospace data engineer. Through an August post on Twitter, Isaacman shared the idea of flying hops on Inspiration4. He asked brewers to respond "if interested." Samuel Adams responded and also became the official beer of the mission.
The Inspiration4 flight also raised funds for St. Jude Children's Research Hospital, with Samuel Adams donating $100,000 toward the mission's $200 million fundraising goal for pediatric-cancer research.