Gatorade Establishes Women's Advisory Board

May 3, 2021
The newly-formed board will not only help address barriers to females in sports, but also provide insights on brand initiatives to better serve female athletes.

Gatorade announced it has launched an advisory board to help drive change for women and girls in sports. Aptly-named the Gatorade Women's Advisory Board, one of the goals of the board is to address barriers that contribute to the decline of females participating in sports. In addition to examining root causes, the board will also advise on the PepsiCo-owned brand's initiatives to better serve female athletes.

According to the Women's Sports Foundation, high school girls have 1.1 million fewer opportunities to play a sport at school than male students. Research shows that by the age of 14, many girls drop out of sports at twice the rate of boys.

The Gatorade Women's Advisory Board Members include:

  • Jill Abbott, Gatorade Head of Consumer and Athlete Engagement
  • Carolyn Braff, Gatorade Head of Marketing and Brand Strategy
  • Maddie Bregman, GirlZ, CEO
  • Jennifer Brunelli, Sports Nutrition RDpro
  • Tanna Burge, Texas A&M, Director of Sports Performance
  • Aminah Charles, Beats by Dre, Sports Marketing Manager
  • Elena Delle Donne, WNBA Champion, two-time MVP and Olympic Gold Medalist
  • Gina Hardy, Tonal, Senior Vice President of Marketing
  • Sydney McLaughlin, Team USA Track & Field Olympian
  • Candace Parker, WNBA Champion, WNBA MVP, Olympic Gold Medalist, and NBA and NCAA analyst for Turner Sports
  • April Ross, AVP Champion, seven-time AVP MVP and two-time Olympic medalist
  • Sarah Spain, ESPN Sports Reporter and Chicago Red Stars Co-Owner
  • Aleia Taylor, Women's Sports Foundation, CMO
  • Abby Wambach, Women's World Cup Champion and two-time Olympic gold medalist
About the Author

Erin A. Hallstrom

Erin Hallstrom oversaw our digital content strategy for the Food Processing brand from 2008-2023. She is now the Associate Director of SEO Strategy for Endeavor Business Media, where she holds technical certifications in both website analytics and search engine optimization. Most recently, she was named the 2022 Marianne Dekker Mattera Award Winner

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