1661880891008 Internationalcoffeecup

Coke Rolls Out Coffee and Energy Versions

April 24, 2019
Coca-Cola is going big on caffeine for a couple of new products.

Coca-Cola is going big on caffeine for a couple of new products – outside of America, at least.

Coca-Cola Plus Coffee has been market-tested in Asia and will be in 25 markets by the end of this year. For those who want even more caffeine with their cola, Coca-Cola Energy is about to launch in the United Kingdom. The first energy drink bearing the company’s name, Coca-Cola Energy will feature 80mg of caffeine per 250ml serving, compared with 24mg for regular Coke.

Coca-Cola is hoping to capitalize on the energy drink market being less developed overseas than in the U.S. In the UK, energy drink sales rose 2% by volume in the UK last year while carbonated soft drinks fell 0.2%.

However, the introduction of Coca-Cola Energy has already sparked a dispute with Monster Beverage Corp., the leading U.S. energy drink brand. Monster is 18.5% owned by Coca-Cola, with which it has a distribution deal. Monster claims that Coca-Cola Energy violates a clause of that deal that prohibits Coca-Cola from developing energy drinks. The dispute is in arbitration.

Sponsored Recommendations

Refrigerated transport services you can count on

Ensure product quality from origin to final destination with refrigerated shipping solutions from Schneider.

4 shipping challenges that a dedicated carrier can solve

Navigating the logistics industry is challenging. Find out how a dedicated transportation solution can solve some of the most common shipping challenges.

Dedicated lightweight solution maximizes bottled water payload

A leading bottled water company needed a carrier to transport water from 29 plants to retailers. The challenge? Handling over 46,000 pounds. Read the study.

Recipe for successful growth: Schneider’s dedicated fleet services helps bakery rise

Learn how a large bakery company complimented their private fleet with Schneider Dedicated freight services to increase freight capacity, amplify visibility & reduce costs.