Bad Times Ahead in Coffee Market

Jan. 2, 2019
The U.S. coffee market, which had been buoyed by single-serve coffee pods and falling bean prices, is in for some dark days.

The U.S. coffee market, which had been buoyed by single-serve coffee pods and falling bean prices, is in for some dark days, according to a report in the Wall Street Journal.

The Journal reports that J.M. Smucker, owner of Folgers and licensee of Dunkin’ Donuts retail coffee, saw its market share drop from 42% in 2012 to 38% in 2018. Kraft Heinz, which owns Maxwell House, suffered a drop in market share from 19% to 17% over that time.

Meanwhile, single-serve K-Cup coffee pods, which had enjoyed robust growth through the 21st century, are feeling pressure from private label. Ever since the patent on the K-Cup expired in 2012, private label has roared into a 22% market share, putting pressure on Keurig Dr Pepper to lower prices.

Sponsored Recommendations

Refrigerated transport services you can count on

Ensure product quality from origin to final destination with refrigerated shipping solutions from Schneider.

4 shipping challenges that a dedicated carrier can solve

Navigating the logistics industry is challenging. Find out how a dedicated transportation solution can solve some of the most common shipping challenges.

Dedicated lightweight solution maximizes bottled water payload

A leading bottled water company needed a carrier to transport water from 29 plants to retailers. The challenge? Handling over 46,000 pounds. Read the study.

Recipe for successful growth: Schneider’s dedicated fleet services helps bakery rise

Learn how a large bakery company complimented their private fleet with Schneider Dedicated freight services to increase freight capacity, amplify visibility & reduce costs.