Keurig Dr Pepper Denies Interest in Bang Energy

Aug. 22, 2022
Says last week’s reports of a pending acquisition are false.

Even though it sounded logical, Keurig Dr Pepper Inc. (KDP) is not pursuing an acquisition of the Bang energy drink brand, KDP announced today.

A Bloomberg Business story on Aug. 18 said “people with knowledge of the matter” told them KDP was is in talks to acquire Vital Pharmaceuticals Inc., the privately held owner of Bang Energy drinks. Those sources valued the deal at $2-3 billion.

Neither company commented to Bloomberg. But the story got repeated enough, including here, that KDP put out today’s statement:

"As we have shared previously, our top capital allocation priority is growing our business through M&A and brand/distribution partnerships. Therefore, we are active in evaluating many opportunities that arise, including in the energy space; however, we are not pursuing a partnership with Vital Pharmaceuticals for the Bang brand.”

Sponsored Recommendations

Troubleshoot: Grittiness in gluten free cookies

Learn how to adjust gluten free cookie recipes for a softer texture.

Clabber Girl: Rising Success

Uncover how Clabber Girl Corporation achieved a remarkable 7% growth and improved manufacturing efficiency by seamlessly integrating Vicinity's batch manufacturing solution with...

Intelligent Blends: Taking Technology to the Next Level

Find out how our friends at Intelligent Blends use VicinityFood and Microsoft Dynamics GP to produce the best coffee around.

Key ingredient: Mother Murphy's Laboratories

Flavorings manufacturer Mother Murphy’s Laboratories integrates front office with production facility — improving operations from initial order to final invoice.