Harry Cavanagh

Co-Founder of Prime Energy Addresses Labeling, Caffeine Content Concerns

Aug. 11, 2023
YouTube star Logan Paul appeared on a cable news show to answer the publicized concerns of U.S. Senator Chuck Schumer and some parents about the energy drink.

YouTube star and co-founder of Prime, Logan Paul, appeared on a cable news program to defend his line of beverages, specifically the Prime Energy variety, which had come under fire by U.S. Senator Chuck Schumer last month for labeling concerns and its caffeine content.

Paul explained that, despite Schumer’s public request for the FDA to investigate the energy drink, the agency has yet to reach out to Prime. In addition, Paul told viewers that every ingredient in Prime products is already FDA-approved, but the company would be happy to answer any questions the agency has moving forward.

“We’re a legitimate business,” Paul said. “We have nothing to hide, and we take quality and safety very seriously.”

In response to concerns that the packaging on the company’s Prime Hydration (which has no caffeine) and Prime Energy were similar enough to cause confusion and possible consumption of the highly caffeinated variety by children, Paul said the claim was “preposterous.”

He pointed out the differences in the packaging type (Prime Energy is packaged in a can, while Hydration is in a bottle), as well as labeling that he believes clearly differentiates the “energy drink” and states that it is for consumers 18 years old and up.

Paul also defended Prime Energy’s 200 milligrams of caffeine per serving — equivalent to six cans of Coca-Cola or three cups of coffee — calling that amount an “industry standard” for competitor’s beverages in that class, such as Gatorade’s Fast Twitch, Celsius and Bang Energy.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.

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