Courtesy of Holistic Spirits Co.
woody harrelson and amy holmwood holistic spirits company launch

Woody Harrelson’s Holistic Spirits Co. Debuts, Launches First Two All-Natural, Botanical Spirits

Sept. 27, 2023
Harrelson, who played the bartender Woody on 80's TV sitcom “Cheers,” co-founded Holistic Spirits with wellness entrepreneur Amy Holmwood.

Actor Woody Harrelson, who played bartender Woody Boyd in the legendary TV sitcom “Cheers” and is a longtime vegan and outspoken environmentalist, has partnered with health and wellness entrepreneur Amy Holmwood to co-found Holistic Spirits Co., according to a release distributed by the new business.

In conjunction, Holistic Spirits has announced the launch of Origen Specialty Vodka and Harmony Gin, all-natural products made with botanical ingredients and crafted with certified “green” distilling methods, following four years of applied testing (and a patent pending on their alcohol composition invention).

Both Origen and Harmony are infused with a proprietary, natural blend of artichoke leaves, elderberries, green tea leaves and muscadine grapes (indigenous to the American South); Harmony Gin also includes juniper berries, coriander seed, hyssop, lemon peel, lime peel, angelica root and orris root.

Numerous base spirits were tested by Holistic Spirits, including grapes, corn, wheat and sugar cane, in search of the optimal non-GMO white spirits to serve as the products’ foundation. Origen is made with organic white wheat, while Harmony uses organic corn.

Holmwood, equipped with decades of experience in the wellness industry and unsatisfied with the lack of innovation in the spirits space, used food-science to devise the blend of botanical infusions in Origen and Harmony, according to the release.

Harrelson noted: “For years I've wondered who was going to come along and put my favorite superfoods into spirits. I think it's a marvelous thing that Amy came up with, and I admire her sense of purpose. It was a no-brainer to get involved from the start.”

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.