Courtesy of Gallo
montucky_6_pack

Gallo Enters Beer Category Through Montucky Cold Snacks Partnership

May 15, 2024
Gallo believes lager segment is a big category with room for fresh and innovative propositions, and will partner to propel Montana-based beer company forward.

Wine, spirits and ready-to-drink beverage manufacturer Gallo (formerly E&J Gallo Winery) has entered the beer category through a strategic investment in Montucky Cold Snacks, according to a release from the company. The announcement calls the deal a “strategic partnership with the founders of Montucky Cold Snacks,” but does not disclose terms of the agreement.

Montucky was founded in 2012 by Montana residents Chad Zeitner and Jeremy Gregory, and today it still produces Cold Snack beer, a light, American-style lager marketed toward outdoor enthusiasts and “lovers of fun” everywhere. The announcement states that Montucky sales have grown over the last five years from 130,000 cases to nearly 1 million cases in 2023.

Ernest J. Gallo, CEO of Gallo, believes the addition of Montucky Cold Snacks bolsters the company’s strategic approach to bringing new and better experiences to consumers. He cites the expansion of Gallo’s High Noon brand into vodka iced tea and the acquisitions of Fishers Island Lemonade, Salt Point and Waterbird as additional evidence pointing toward this approach.

Executive vice president and general manager Britt West added that Gallo believes core lager is a big category with “room for fresh and innovative propositions,” and that Zeitner and Gregory will stay on board and help Montucky continue to grow. Zeitner believes the Gallo partnership will help take Montucky “where we have always thought it could go.”

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.

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