Sprecher Brewing Acquires Minority Stake in Energy Drink Brand
June 18, 2024
Glendale, Wis.-based beverage company Sprecher Brewing Co. has continued its investment in the energy/sports drink category by acquiring a minority stake in Columbus, Ohio-based O2 Hydration, according to news reports.
Sprecher made its first entrance into sports and energy drinks in January 2024, when it acquired the Juvee brand. The investment in O2 Hydration continues the company’s growth strategy, CEO Sharad Chadha said in the news report on the deal. He said this move diversifies the company even further.
The report noted that Sprecher will produce and distribute O2 Hydration internationally. O2 Hydration’s CEO, Dave Colina, said the partnership and plan for expanding the brand to a more global audience are both welcome news.