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Sprecher Brewing Acquires Minority Stake in Energy Drink Brand

June 18, 2024
Investment into O2 Hydration furthers Sprecher’s growth and plan to diversify its portfolio beyond its legacy soda products.

Glendale, Wis.-based beverage company Sprecher Brewing Co. has continued its investment in the energy/sports drink category by acquiring a minority stake in Columbus, Ohio-based O2 Hydration, according to news reports.

Sprecher made its first entrance into sports and energy drinks in January 2024, when it acquired the Juvee brand. The investment in O2 Hydration continues the company’s growth strategy, CEO Sharad Chadha said in the news report on the deal. He said this move diversifies the company even further.

The report noted that Sprecher will produce and distribute O2 Hydration internationally. O2 Hydration’s CEO, Dave Colina, said the partnership and plan for expanding the brand to a more global audience are both welcome news.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.

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