Molson Coors Acquires U.S. Commercialization Rights for Fever-Tree Mixers

Feb. 4, 2025

The global beverage behemoth will acquire an 8.5% stake in the UK carbonated drinks and mixers brand as well, further building its “total beverage” portfolio.

Andy Hanacek

Molson Coors Beverage Co. has entered into a new strategic partnership with Fevertree Drinks plc, which will expand its non-alcoholic portfolio in the U.S. via inclusion of the Fever-Tree brand of carbonated drinks and mixers.

In addition to acquiring an 8.5% stake in Fevertree Drinks plc (making it the second largest shareholder), Molson Coors assumes exclusive commercialization rights to Fever-Tree’s lineup of tonics, ginger beers, cocktail mixers and other products in the U.S. It will co-manufacture, market, sell and distribute the brand in the U.S., contributing a significant step toward Molson Coors’ goal of building a total-beverage portfolio across alcohol and non-alcohol occasions.

“We’ve made progress here, and today we are building on that progress in a significant way with Fever-Tree as the latest and largest non-alc brand to join our portfolio,” Gavin Hattersley, CEO of Molson Coors, said in the release. “Our customers have been asking for a brand just like Fever-Tree from us, and by leveraging the scale, strong relationships and expertise of our team at Molson Coors, I’m confident in the road ahead for Fever-Tree as part of Molson Coors’ growing set of non-alc offerings in the U.S.”

Fever-Tree just celebrated 20 years in business, having been established in the UK in 2004, and it has received numerous awards for its mixers over the years. Molson Coors sees the brand as a perfect fit in the non-alcoholic beverage portfolio, complimenting the company’s “Beyond Beer” and premiumization strategies. It’s the latest move to advance these strategies, following the company taking a majority stake in Zoa Energy in November 2024.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.