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Food For Thought

How Grupo Jumex Is Working to Bring Back Odwalla Juices, Smoothies to U.S. Market

Carlos Madrazo, U.S. country manager for Grupo Jumex, joins the podcast to talk about Odwalla’s relaunch and the work done to bring it back after five years off the market.
April 16, 2025
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Courtesy of Grupo Jumex
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Odwalla juices and smoothies are back, and Carlos Madrazo, U.S. country manager for Grupo Jumex, joins the podcast to talk about the brand’s relaunch and the work done to bring it back after five years off the market.

He also discusses the competitive advantages the company brings due to its vertical integration in the fruit business and how it goes the extra mile to investigate, install and use innovative beverage processing technologies to ensure quality products.

About the Author

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Andy Hanacek

Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.

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