The breakfast-cereal unit of Post Holdings has hired a veteran marketing executive as its new chief marketing officer.
Claudine Patel was named to the position at Post Consumer Brands, which is the division overseeing cereal brands that include Grape Nuts, Raisin Bran and Fruity Pebbles. Patel will report to chief growth officer Tom "TD" Dixon.
Patel has more than two decades of consumer packaged goods marketing experience, most recently in the role of general manager, marketing, for Reckitt Benckiser Group "RB" Health North America. She also has held marketing positions in North America and Asia at the Coca-Cola Co., Kraft Foods (now Mondelēz International) and Kellogg.
"I'm thrilled to join the talented team at Post Consumer Brands," Patel said in a statement. "I look forward to working together to build on the company's strong foundation, deepen our brands' relevance and connections with consumers, and inspire fresh thinking and new ways to deliver on our business goals."
