Fresca Foods Inc., a Colorado-based natural and organic co-manufacturer of snacks and baked goods, has obtained a majority investment from Cerealto, a third-party processor of biscuits, cereals, snacking bars in Europe, the UK and Mexico, according to a release sent to Food Processing.
The investment represents a major expansion by Cerealto into the U.S. market, giving it a manufacturing presence there, as well as immediate access to the country’s fast-growing natural and organic snack market. The company expects North American markets to represent about 20% of future group revenues, the release noted.
Cerealto will have a controlling stake, but Fresca’s leadership team will retain shareholding, and also manage the day-to-day U.S. operations. Fresca operates in five key categories: snack bars, granola, breakfast cereals, crackers and cookies.
