Ferrero North America will have a new president and chief business officer, hired from The Coca-Cola Co.
Alanna Cotton will be responsible for Ferrero Group’s operations in the U.S., Canada and the Caribbean, tasked with growing its brands, which include Keebler, Famous Amos, Butterfinger and Nutella. She will report to Lapo Civiletti, CEO of Ferrero Group.
Cotton most recently served as Coca-Cola’s president of operations for Central and Eastern Europe. Before that, she held executive positions at PepsiCo and Procter & Gamble. Cotton replaces Todd Siwak, who has decided to return to private equity.
“I’m excited to join Ferrero North America and lead this incredible team and portfolio of beloved brands on its continued growth trajectory,” Cotton said in a statement. “The company’s global presence and rapid expansion on the continent is impressive, and I’m thrilled to help move the business forward in this new chapter.”
