Peeps Set to Make a Comeback for Easter 2021

Feb. 3, 2021
Just Born announced the marshmallow treats would be back on shelves in time for Easter 2021.

COVID-19 may have caused a confectionery dent in Halloween, Thanksgiving, and Christmas celebrations in 2020, but Just Born just announced it won't be impacting Easter. That's because Peeps are coming off a nine-month hiatus and should be on store shelves for Easter 2021 

The non-chocolate marshmallow treats, which appeared around the majority holidays, had been sidelined for most of 2020. Last year the company temporarily suspended production of its candy brands to ensure the health and safety of its associates due to the coronavirus pandemic. The Pennsylvania-based company opted to forgo production of its seasonal candies for Halloween, Christmas and Valentine’s Day so that it could focus on its Easter Peeps production. 

"Peeps is back and better than ever! We're thrilled to be returning this Spring to fulfill special Easter traditions, no matter how you plan on celebrating this year," said Caitlin Servian, Brand Manager for Peeps. 

About the Author

Erin A. Hallstrom

Erin Hallstrom oversaw our digital content strategy for the Food Processing brand from 2008-2023. She is now the Associate Director of SEO Strategy for Endeavor Business Media, where she holds technical certifications in both website analytics and search engine optimization. Most recently, she was named the 2022 Marianne Dekker Mattera Award Winner

Sponsored Recommendations

Troubleshoot: Grittiness in gluten free cookies

Learn how to adjust gluten free cookie recipes for a softer texture.

Clabber Girl: Rising Success

Uncover how Clabber Girl Corporation achieved a remarkable 7% growth and improved manufacturing efficiency by seamlessly integrating Vicinity's batch manufacturing solution with...

Intelligent Blends: Taking Technology to the Next Level

Find out how our friends at Intelligent Blends use VicinityFood and Microsoft Dynamics GP to produce the best coffee around.

Key ingredient: Mother Murphy's Laboratories

Flavorings manufacturer Mother Murphy’s Laboratories integrates front office with production facility — improving operations from initial order to final invoice.