In advance of International Women's Day on March 8, Mars is celebrating women that are 'Flipping the Status Quo' through its limited-edition M&M packs featuring the brand's three female spokescandies.
Purple M&M, which was added in 2022, joins Brown and Green on the front of each of the packages.
According to Mars, $1 from each Flipping the Status Quo packs sold will be put toward partnerships with She Is the Music and We Are Moving the Needle, two organizations which support women in the recording arts. Mars will cap that contribution at $500,000, but also plans another $300,000 in donations to other female-focused organizations like Female Founder Collective and the Geena Davis Institute On Gender In Media.
"Women all over the world are flipping how they define success and happiness while challenging the status quo," said Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America. "We're thrilled to be able to recognize and celebrate them."