M Ms Female Characters

Mars Preps for International Women's Day With Limited Edition M&M Packs

Jan. 6, 2023
In advance of International Women's Day on March 8, the candy brand introduces its limited-edition 'Flipping the Status Quo' packs featuring its three female spokescandies.

In advance of International Women's Day on March 8, Mars is celebrating women that are 'Flipping the Status Quo' through its limited-edition M&M packs featuring the brand's three female spokescandies. 

Purple M&M, which was added in 2022, joins Brown and Green on the front of each of the packages.  

According to Mars, $1 from each Flipping the Status Quo packs sold will be put toward partnerships with She Is the Music and We Are Moving the Needle, two organizations which support women in the recording arts. Mars will cap that contribution at $500,000, but also plans another $300,000 in donations to other female-focused organizations like Female Founder Collective and the Geena Davis Institute On Gender In Media.

"Women all over the world are flipping how they define success and happiness while challenging the status quo," said Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America. "We're thrilled to be able to recognize and celebrate them."

About the Author

Erin A. Hallstrom

Erin Hallstrom oversaw our digital content strategy for the Food Processing brand from 2008-2023. She is now the Associate Director of SEO Strategy for Endeavor Business Media, where she holds technical certifications in both website analytics and search engine optimization. Most recently, she was named the 2022 Marianne Dekker Mattera Award Winner

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