Courtesy of Haribo
Haribo America

Haribo Opens its First North American Gummi Processing Plant; Unveils New Goldbears Variety

July 28, 2023
The new Pleasant Prairie, Wis., facility is expected to focus its production on the company’s Goldbears and expand capacity in the near future to meet demand.
Gummi candy processor Haribo has brought gummi production to Pleasant Prairie, Wis., officially opening its first-ever North American processing plant in the southeast Wisconsin city, according to a company release.

The plant was built to meet growing demand from U.S. consumers, and it will focus on producing Haribo’s Goldbears product, the company said. Nearly 200 employees will produce hundreds of tons of Goldbears over 500,000 square feet of floorspace — with plans to expand in the near future.

Pleasant Prairie is Haribo’s 16th production facility in 11 countries — in which the company produces more than 160 million Goldbears every day, the company says. Future expansion at the facility is expected to include new technology and production capacity, and provide hundreds of new jobs.

In conjunction with the announcement of the opening of Pleasant Prairie, Haribo has also unveiled its newest gummi treat: Wild Berry Goldbears. The new variety uses the same Goldbears shapes with new berry flavors including blueberry, wild cherry, strawberry, raspberry and “Wildberry.”

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.

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