Waterloo Brewing Suspends Plans for Cannabis-Infused Beverages

April 27, 2020
Small Canadian craft brewer says cannabis potential is “less clear and highly uncertain.”

Amidst an underwhelming market for cannabis-infused products in Canada, Waterloo Brewing has suspended plans for developed cannabis-infused beverages.

In the lead-up to cannabis legalization across Canada, the $50 million, Kitchener, Ontario, craft brewer dedicated resources to secure licensing and prepared its facilities to produce cannabis-infused beverages.

But, “Since that time, the route to market for cannabis-infused beverages and the associated market opportunity has become less clear and highly uncertain,” the company announced. “Given the very strong and proven performance of its current growth drivers, the company is, for the time being, suspending any activity related to the production of cannabis-infused beverages.”

The company noted “significant growth” last year in all three of its main business segments: beer (craft, premium and value), its Seagram cooler and cider portfolio, and its copack business. “These are the areas that Waterloo Brewing will focus its attention on in the coming years.”

Despite all the anticipation about cannabis ingredients in foods and beverages, in both Canada and the U.S., actual sales are growing at unacceptably slow rates. Canopy Growth, one of the leaders in cannabis development, in March announced layoffs, greenhouse closings and a general pullback in its business.

Sponsored Recommendations

Troubleshoot: Grittiness in gluten free cookies

Learn how to adjust gluten free cookie recipes for a softer texture.

Clabber Girl: Rising Success

Uncover how Clabber Girl Corporation achieved a remarkable 7% growth and improved manufacturing efficiency by seamlessly integrating Vicinity's batch manufacturing solution with...

Intelligent Blends: Taking Technology to the Next Level

Find out how our friends at Intelligent Blends use VicinityFood and Microsoft Dynamics GP to produce the best coffee around.

Key ingredient: Mother Murphy's Laboratories

Flavorings manufacturer Mother Murphy’s Laboratories integrates front office with production facility — improving operations from initial order to final invoice.