Harpoon Brewery, an established New England beer-maker, is launching a THC-based beverage with Novel Beverage Co. Rec. Weed is a “hop-forward yet approachable beverage made with 5mg of THC, real passionfruit puree, green tea and hops at only 25 calories and 3g of sugar per can.” And no alcohol.
“The adult beverage space is constantly evolving. With THC now legalized in states across much of the country – especially here in the Northeast – we saw not only high demand for a THC-based beverage, but an opportunity to experiment in a way that would uniquely leverage our strengths in the beer world,” said Dan Kenary, CEO and co-founder of Harpoon.
Rec. Weed is brewed similarly to a session ale but without fermentation, meaning it has no alcohol content. The process starts with a base of green tea and a bit of added sugar, followed by the cold steeping of Citra and other West Coast hop oils and passionfruit puree. After the steeping process, THC is added to the liquid base, and the beverage is carbonated like a traditional beer.
Rec. Weed marks the second step into marijuana-inspired products for Harpoon’s parent company, Mass. Bay Brewing Co., the first being Long Trail’s CBD Seltzer, also non-alcoholic. It’s distributed in Massachusetts, Vermont, Rhode Island, Connecticut and New Jersey.
Rec. Weed will be available in 12 oz. slim cans with a suggested retail price of $6.99, only at recreational dispensaries in Massachusetts.
