Eskimo Pie to Become ‘Edy’s Pie’

Oct. 5, 2020
Eskimo Pie will become the latest major food brand to change its name due to concerns about racial insensitivity.

Eskimo Pie will become the latest major food brand to change its name due to concerns about racial insensitivity.

Dreyer’s Grand Ice Cream, the unit of Froneri that owns Eskimo Pie, announced last week that it will change the 99-year-old name of the chocolate-covered ice cream bar to “Edy’s Pie,” after Joseph Edy, one of Dreyer’s founders. Edy’s is already the name of a line of ice cream from Dreyer’s.

The company had announced in June that it intended to change the name. No timeline was given for the transition to Edy’s Pie.

"We are committed to being a part of the solution on racial equality, and recognize the term [Eskimo] is derogatory," Elizabell Marquez, Dreyer's head of marketing, told CBS News.

Sponsored Recommendations

F&B Manufacturer Implements Powerful Cybersecurity

A leading F&B manufacturer has moved to harness the skills of Rockwell Automation and Claroty to harden their OT and IT defences.

6 Ways to Augment Your Food and Beverage Workforce

Modern digital tools and technologies help attract, retain and empower a modern workforce.

2024 Manufacturing Trends - Unpacking AI, Workforce, and Cybersecurity

The world of manufacturing is changing, and Generative AI is one of the many change agents. The 2024 State of Smart Manufacturing Report takes a deep dive into how Generative ...

Better OT Asset Management Increases Uptime

A food and beverage company streamlines and simplifies its OT cybersecurity to increase system reliability and uptime.